Working with North American Companies commencing or wishing to improve their European business activities, Blue Evolution has developed a 5 part study process which can be implemeted partially or in it's entirity depending on your Company objectives..... make it happen:

 



Experience - over 20 yrs assisting North American based companies breaking into European markets
 
Information - gain access to important European financial, political and market data for well informed decision making.
 
Knowledge - the probability of your project or products succeeding in the European Market will be greatly enhanced with a strategy based on local knowledge
 
Projects Completed for the following Organisations

CMHC - Canada Mortgage and Housing Corporation   website link
Forintek - Canada's Wood Products Research Institure   website link
Q-WEB - Quebec Wood Exports Bureau    website link


Product and Your Opportunities

• Assessment of Market uses and/or Technical requirements for your product range. Detailed for the UK and Ireland plus an overview of other European Markets
• Assessment of Direct Competitors in the UK and Ireland Markets, SWOT comparison and USP analysis of your product range
• Assessment of other potential applications not currently being utilised by the market

Market Opportunities in the UK and Ireland with an overview of the other European Markets

• Research into and estimate of the size of UK and Irish Markets for your products
• Identification of 'Success' elements for a 'good' market, market factors and outside industrial and economic factors that define the market
• Assessment of the 'Buying Cycle' for the products
• Identification of recommended target markets and their Market expectations for your product 

The 'Best' sales channels for bringing the product to Market

• Identification of suitable Business Partner targets and their aspirations.
• Cost implications of the alternative routes to market in the UK and Ireland.
• Assessment of other suitable targets within Mainland European Markets

The 'Best' communications mix to stimulate sales

• Recommendation of the 'Market Positioning' against Competitors
• Channels of communication to target Markets
• Assessment of the most 'impactful' media
• Assessment and recommendations for Service requirements

The Business Plan for implementation

• Assessment of reasonable Sales Targets within a 1 to 5 year programme
• Assessment of Capital requirements and risk factors
• Selling and Overhead analysis
• Investigation of European Grants available
• Assessment of Tax and Legal implications for the target routes to market
• Indicative Profit and Loss projections 1 to 5 year